The hunt for the best under-16 footballers in India begins this October with the launch of the FC Bayern Youth Cup scouting program in Delhi. The youth scouting program takes place at the prestigious Jawaharlal Nehru Stadium, on October 15th and 16th.
The scouting program in India is an initiative taken by adidas, Audi and FC Bayern München to promote the game of football and give young talent the opportunity to experience the game at an international level. The program is based on a highly successful format, designed to scout players in the Major League Soccer (MLS) USA, which has helped the US to tremendously strengthen their footballing credentials over the last few years.
Keeping an eye on India’s budding footballers will be 2 renowned and reputed coaches from FC Bayern München - Werner Kern and Sebastian Dremmler.
Talking about the programme Tushar Goculdas, Brand Director, adidas India said “We are deeply passionate and committed towards building India’s success as a footballing nation. Over the last few years we have consistently supported grassroots programs that help the development of young footballers. FC Bayern Munich has been a strong partner in many of our India initiatives. They have given opportunities to young talent to visit and train at their esteemed academy in Munich and have also brought legendary goalkeeper Oliver Kahn, FIFA 2010 star Thomas Muller and their All Stars team to the country to further build the passion for football. The FC Bayern Youth Cup will further boost our efforts to discover top footballing talent and provide them with a unique international experience.”
Clemens Ollmert, Head of Marketing, Audi India said: “Globally, Audi is deeply involved in football – Audi is a shareholder in FC Bayern Munich and a partner in various other international top flight clubs. We believe that football is a perfect fit to our brand values and products, and as India’s second most popular sport (after Cricket), it has a huge potential to produce a significant amount of young talented players. In the near future, India might even become a second South America or South Africa in regards to internationally accomplished talents. This initiative is only the beginning of our involvement and firm commitment towards building up football in India. It is our constant quest and responsibility to define sustainable programs that offer a combination of sport and education, giving young Indian talents the necessary foundation for their individual and professional development.”